LIST OF ARTICLES

COSMIC STREAMLINE ADVERTISING BALLARD

 
 

By Gerald B. Bryan
 
During the time Guy and Edna Ballard have been presenting their Mighty I AM teachings to “America and the World,” they have used advertising methods and a showmanship which could teach even the late P. T. Barnum a trick or two. Instead of having a raucous-voiced old showman come forth to harangue the crowd as to the particular merits of the performance and the wonders to be seen, the Ballards have no less a personage than some high and mighty “Cosmic Master” shout the praises of the show.
 
Let the deluxe advertising clubs of the land take note. the  best they have done is to get some glamorous Hollywood star to praise the merits of somebody’s brand of cigarettes or face cream. It remained for two heretofore unknown Chicago persons to get the stars in the firmament to advertise for them and sing paeans of praises concerning their products.
 
A great “Star-Being,” known as “Arcturus,” has come forward from cosmic space and has okayed the Ballard show and all the actors in it.
 
A “Mighty Being” from the planet Venus, traveling some twenty-six million miles to attend a speaking engagement in Los Angeles, has sung Venusian praises about the “Accredited Messengers of Saint Germain,” delivered in quite ordinary English, with a few slang expressions thrown in.
 
A “Great Being” beyond the “Central Sun” of the universe has even taken note of the delectable merits of Saint Germain’s precipitated dinners, ascension robes, and what not, and has come forward after a million years of silence to boost the sale of the Ballard books and merchandise.
 
 “We have not used,” say Mr. and Mrs. Ballard, “the outer world’s methods of advertising to gain the attention of anyone or draw students to us.” (p. 20, Aug., 1938, V.)
 
No, indeed! What they have done is to scour the world invisible for personal supporters to their hoax. They brought forth such singular names as “Mighty Victory,” the “Great Tenor,” the “God Meru,” the “Lady Master Nada,” the “Tall Master from Venus,” the “Old Man of the Hills,” and thirty others of equally good advertising value, They even signed the name of “Jesus the Christ” to some of their sales talks!
 
In introducing the Ballards to their audiences, their stage announcer and chief earth-plane advertising man has many times said:
 
“These wonderful people, beloved ones, are occupying the place that Jesus the Christ did two thousand years ago!”
 
And later, when some of the contradictions in their writings and statements were pointed out, they had this same “Jesus” say: “These Beloved Messengers have not made one single mistake from the beginning.” (p. 15, Feb., 1937, V.)
 
They had Jesus’ most loved disciple, “John the Beloved,” allegedly come forth for the first time since his death to say of the Ballards:
 
“There never were two such interested, selfless human being on the face of this earth as the Messengers are.” (p. 13, Feb., 1938, V.) Not being willing to let their greatness speak silently for itself,
 
or perhaps being a trifle dubious about it themselves, the Ballards had an “Ascended Master” known as “The Great Divine Director,” whom they solemnly assert is the teacher of Jesus, say:
 
“This Work the Messengers are giving is the Greatest that will ever be given on earth!” (p. 17, Dec., 1937, V.)
 
Then to add an element of mystery as to who and what they really are, these “Mighty I AM” magicians brought forth out of their bag of cosmic tricks the “Tall Master from Venus.” This tall Venusian gentleman with long golden hair, not being able, it seems, to use his own vocal cords, made use of Guy Ballard’s, and got quite a bit of applause from the large audience at the Shrine Auditorium in Los Angeles on the evening of July 17, 1938, when he said:
 
“I call your attention to these beloved Messengers, the most precious Beings on the face of this earth today. Look how they struggled for years just like the rest of mankind; and look today! . . .
 
“They are free Beings today and could leave you at any moment; but their great Love will not let that be done at present. (applause) . . . You do not yet know who is in your midst; you might be greatly amazed one day when we tell you.” (p. 11, Sept., 1938, V.)
 
Just who it was in their midst was at first a cherished secret among informed I AM-ers, and they mentioned it with bated breath, but it wasn’t long before Guy Ballard himself was publicly advertising to the whole country that he was none other than the reincarnated George Washington, the traditional “Father of Our Country!”
 
And so Ballard has since been known, quite appropriately it seems, as “Daddy Ballard” — and his Blessed Lotus, as “Mamma Ballard!”
 
The subject of past incarnations among the members of this blue-blooded Ballard family is most illuminating and even exciting. Quite naturally, it is to be expected that Edna Lotus Ray King Ballard’s reincarnations would be equally be famous as those of her illustrious husband’s. And we find that that is so.
 
Edna, however, is not the reincarnated Martha Washington, as might be expected. “Saint Germain” has chosen a more dramatic and heroic role for the present George Washington’s ambitious wife. And so we learn that Edna is none other than the French heroine, Joan of Arc, sainted Savior of France!
 
And to properly advertise the fact, the Archangel Michael (!) came forward from far-away cosmic space to confirm the present Joan’s identity by saying:
 
“I have not ministered to earth since My Ministry in France. I ministered then to the same individual who, this night, I begin to minister through in America, our beloved Joan of Arc.” (p. 5, Jan., 1939, V.)
 
The third and last member of this illustrious Ballard family is of course, Donald Ray King Ballard. Here also we find a remarkable history of past achievement. Donald was born into the world on May 12, 1918, in the city of Chicago, as Edona Eros Ballard. That is exactly the name which appears on the official certificate of birth. In a former earth life he was King of the Incas, and in one more recent he was the distinguished nobleman, Marquis de Lafayette of France!
 
Now that we have the Ballard reincarnation tree duly established, and properly advertised, we believe the three-fold combination will prove to be rather thought provoking — for we now have Washington, the Father of our Country, Joan, the Savior of France, and Lafayette, dashing young friend of the American Revolution, all right here in our midst!
 
These three, and the other more numerous but less illustrious members of the “Mighty I AM” family, numbering some hundreds of thousands strong, are here to “Save America” and bring in a “New Government” in the good old U.S.A.
 
We wonder what were the thoughts of the trio when on a trip to Washington, they visited George and Martha’s old homestead at Mt. Vernon?
 
We wonder what they thought about when they drove down historic Pennsylvania Avenue in their expensive platinum-tinted car, passed the White House, and headed for the Capitol?
 
We do not know, of course, but we have it from “Saint Germain” himself (speaking at the Rialto Auditorium in Washington on November 8, 1938) that “These two (meaning Joan and George) . . . are as humble as humbleness can be . . . Without them mankind would have been in the most seething vortex of war right in your midst today. Your Capitol would not be here today!” (p. 6, Dec., 1938, V.)
 
All of which somehow reminds us of the childhood story of George Washington and the cherry tree, and the little boy who could not tell a lie.
 
On authority of no less a personage than the “Archangel Michael,” the U.S.A. will fare a good deal better with her reincarnated Lotus Ray King Ballard than did France with her martyred Jeanne d’Arc, for in keeping with the story books, the heroine lives instead of meeting an untimely end.
 
“That blessed one,” says the Archangel (meaning Mrs. Ballard), “who was once burned at the stake, will not be this time. (applause)” (p. 20, Jan., 1939, V.) Which, of course, in anyone’s life is a reassuring thing to know.
 
But the “Goddess of Liberty” is even more eulogistic of this remarkable “I AM” family than is the more conservatively-speaking Archangel Michael. At their great Shrine Class in Los Angeles, on Sunday afternoon, January 2, 1938, this magnificent feminine deity reportedly “came forth” to say to an applauding audience:
 
“We can tell you, every one of you, in the embodiments where you were in association with the Messengers, and how you came again and again, giving the same loyalty . . . We won’t go back far, but in the time of Richard the Lion-hearted in England, again Joan of Arc in France, again Washington, and again today, you stand, and have stood through the Ages with that Loyalty to the Light and to those Precious Ones (the Ballards) who represented the Light . . . Let Me call you ‘Our Sweethearts of America,’ for without you MANKIND WOULD PERISH FROM THE EARTH!
 
“And but for these Messengers MANKIND WOULD HAVE PERISHED FROM THE EARTH!” (Jan. 7, 1938, G.L.)
 
Today, these same Ballard “Sweethearts” actually believe that George and Joan, or “Blessed Mamma and Daddy Ballard,” are the saviors of mankind, and will bring a new government to the United States of America.
 
Can the reader contemplate what is happening to the intelligence of an astounding number of American citizens who accept as gospel truth the crudely devised personal advertisements of a Chicago couple?
 
 
 
(Psychic Dictatorship in America, chapter 10)
 
 
 
 
 
 
 
 
 
 

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