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THE PSYCHOLOGICAL MANIPULATIONS THAT THE BALLARDS MADE ON THEIR FOLLOWERS

 
 
 
By Gerald B. Bryan
 
In the good old horse and buggy days, before more modern methods of teaching children were in vogue, the favorite pastime of some parents for making their rambunctious youngsters obey was to scare them into thinking the “bugaboo man” would get them if they “didn’t watch out.”
 
Just who and where the bugaboo man was nobody would tell, and that made the subject even more dark and mysterious. But nevertheless it was all very real to little country children who were sent to bed in dimly lighted rooms where an old lamp or tallow candle cast strange and eerie shadows on the walls.
 
Now, in a very real sense, the Ballard psychology has played upon such primitive fears of the human race — fears that came in the childhood of the race which civilized people take for granted they have long since outgrown. To perpetrate such bugaboo stories on grown-up intelligent people in an era of incandescent light seems the height of absurdity and unreality, yet, that is the exact psychology which lies back of the Ballard control over their people. It shows to what extent childlike credulity and fear are still governing factors in lives of people today.
 
In the Ballard system, the bugaboo man masquerades under many different guises. Sometimes, he is of seeming high character, even an “Ascended Master,” who, despite his professed love for his “beloved children,” will scare them into unquestioning and abject obedience. At other times the Ballard bogey is really bad — an evil “astral entity,” or, worse, a “black magician,” who will cast a spell over his victim or take possession of his body if he doesn’t watch out. Between these two types of bogey-men the “I AM” student is caught, and is made to obey — or else.
 
It is this psychological domination of unseen “Masters” and imaginary bogeys upon the minds of superstitious people that holds so many to the Ballard cult. Like the Trojan horse of the Spartans, these ideas have been placed within the gates of the citadel of the mind, and when reason slumbers, they issue forth to do their mischief.
 
So long as the Ballards can keep their psychologized students believing that Saint Germain is a great “Cosmic Being,” and not their “man Friday,” they can no doubt maintain their weird dictatorship. But once their students begin to lose faith in their invisible hierarchy of “Ascended Masters,” they will see the “Accredited Messengers” as they really are, and will throw the Trojan horse and all its mischief makers from out the high citadel of the mind. It is this psychological danger which so greatly permeates the Ballard movement. Its leaders seek in every way possible to keep students from thinking for themselves. They try constantly to prevent people from reading anything that seeks to tell the truth about their movement. They inject into the minds of their students thoughts of terrible consequences that will result should they dare criticize or question one little thing concerning this “Ascended Master” instruction.
 
When the author published his first analytical brochure on the absurdities of this movement back in 1936, entitled: The “I AM” Experiences of Mr. G.W. Ballard, the collective Ballard wrath knew no end, and students were urged to burn every copy they could get their hands on — but without reading it first.
 
Some of the more fanatical ones literally carried these instructions out. They rushed down to book stores and bought these books with good American money; and then to show their faithfulness to the Ballards and the approving “Ascended Masters,” they consigned the collection to ashes. They conducted book-burning parties, and with proper ceremonies these “terrible books” were burned with the fanaticism of a witch-burning rite, reminiscent of a former age of bigotry and superstition.
 
These book-burning parties, however, unfortunately for the author, did not continue. Saner moments —or perhaps the Scotch in some of the students— told them that this kind of thing would be too expensive to continue, and that so long as Saint Germain permitted the printing presses to run, these books would appear. So the bonfires were discontinued for lack of fuel and at a saving of the pocketbook, and the presence of these books which had brought so much fear to the leaders had to be accepted in the same way as the students accept the existence of astral entities and black magicians. However, like good warriors, they still do battle against such things.
 
“Saint Germain,” as might be expected, was particularly incensed about any form of criticism — particularly when he was the object and not the dispenser of it, and he developed a well-defined persecution complex, imagining certain organizations were “spying” on him or his work.
 
“. . . Every source,” says the irate Saint Germain, “whether it is Unity, Christian Science or whatever it is, that attempts to bring disgrace upon This Work or condemns or criticizes It, will fail utterly and their churches will be empty!” (p. 55, A.M.D.)
 
Some months later the long-haired “Tall Master from Venus” took up Saint Germain’s fight against the organizations, but as the memory of this Venusian “Master” is as short as that of earth mortals, he forgot which one of his numerous “Ascended Master” brethren made the above prediction, and erroneously stated:
 
“The Great Divine Director [!] said many months ago that if the Christian Scientists did not stop opposing this work they would empty their churches; if the orthodox world did not stop it they would empty their churches. Well my dear ones, if I were to tell you, tonight how many churches have already been emptied and closed you would be astonished.” (p. 25, Oct., 1938, V.)
 
We hope that the information given by the Tall Master from Venus concerning the “emptying of the churches” is as faulty as his memory.
 
For the benefit of those who are uninformed as to the manner in which the numerous Ballard “Masters” contact this earth plane of ours we will say that it is all done through the vocal chords of their senior Messenger. Guy Ballard appears on the platform and informs the audience that the “God Himalaya,” or some other great “Ascended Master” would that day have the dictation. Then, just as easy as you please, Ballard repeats the discourse which is flashed to him, he says, in “living letters of Light,” while the “blessed ones” in the audience try their best to see this great “Master” and his flaming letters.
 
Some, quite naturally and inevitably, hypnotize themselves into doing this rather well. The easily observable fact that all these numerous “Gods,” “Masters,” and even fair “Goddesses” say the same things, use the same phraseology, slang, and idiom, doesn’t seem to reveal the fake to these trusting, heaven-bent souls.
 
Quite often, too, Guy Ballard, at the receiving end of the line, is a little forgetful. Unconsciously, in the midst of his “Ascended Master” discourse, he sometimes takes out his watch to see how much longer the “Ascended Master” has to talk, quite forgetting that the great and all-wise Being who is supposed to be talking should know what time it was himself!
 
Catching himself one day in the act of taking out his watch, while none other than the great “Cosmic Master Ray-O-Light” was delivering the discourse, he had that great Being lamely apologizing for his absent-mindedness by saying: “. . . Seeing the Messenger look at his watch, I take it for granted that he is still recognizing time and space. Perhaps in this instance, it is quite justifiable.” (p. 19, Oct., 1939, V.) With all of which we are inclined to agree.
 
While this may either be amusing or disgusting to the unbeliever in such nonsense, to the poor student it is all mighty serious business. These students fear the terrible power which the “Accredited Messengers” and their “Masters” assertedly wield. Many fear to talk to, or have anything to do with, former members of the movement who were once their most cherished friends. Such are ostracized and condemned as “vicious” because they have had the courage to withdraw from the movement. Cowed and even terrified, some fear to withdraw even though they have more than a suspicion that all is not gold that glitters in this “Light-of-Godthat-Never-Fails” movement.
 
Early in the work, Saint Germain, through the Ballards, appointed eight “Messengers” who were to take orders from the three and only “Accredited” Messengers. Six of the eight, for various and sundry misdemeanors, have all been fired or have voluntarily withdrawn from the movement.
 
When some one of these messengers or other prominent member was to be fired, Saint Germain was usually called in from weighty European problems to officiate in that capacity. A little diversion which he no doubt accepted with his usual grace.
 
In 1937 one of the eight original messengers had incurred the divine displeasure and was to be fired. In due time he received one of the characteristic “Saint Germain letters” written on Edna Ballard’s little typewriter.
 
This man’s wife, who also was numbered among the original eight, was not guilty of any crime against the holy set-up, but nevertheless she was fired at the same time because she just happened to be his wife! A sort of vicarious criminality, as it were.
 
Saint Germain’s (?) letter is herewith reproduced in part. It was sent from a Philadelphia hotel, where the Ballards were staying, and signed “SAINT GERMAIN” — on the typewriter. The spelling, punctuation, etc., is that of its creator.
 
May 18, 1937
11 A. M.
 
Mr._____, Mrs. _____
 
Owing to your continued spreading of vicious falsehood, concerning My Work and the Magnificent Dictations of Discourses by many of the Ascended Masters, your compel Me to withdraw your Messengership, which I gave you represent Me and My Work.
 
It is unfortunate that Mrs._____ [this man’s wife] must be included in this, as her Light is bright and her heart is right; but being associated with you, I am compelled to withdraw the Messenger-ship from her, also.
 
If you could realize your great mistake in this attitude to My Work, you could call on the Law of Forgiveness and thus avoid the conditions you must meet in your next embodiment . . .
 
You have built up a vicious hate entity that is surely destroying you . . . You shall not any longer represent Me, or have privilege of selling the books . . . This you have brought upon yourself . . .
 
May your Mighty I AM Presence release you from the tragic danger you are in.
 
SAINT GERMAIN
 
This document with its threats of “tragic danger” and “destroying entities,” even unto this poor man’s “next embodiment,” would have been more convincing if it had been written in Saint Germain’s own “beautiful script” (p. 73, U.M.) and had been stamped with the grand seal of Saint Germain’s secret retreat in the Wyoming mountains. But, no, it evidently came fresh and hot, and none too accurate, from Mrs. Ballard’s typewriter at their hotel room in the City of Brotherly Love.
 
 
 
(Psychic Dictatorship in America, chapter 6)
 
 
 
 
 
 
 

OBSERVATION

My numerous years of research have led me to conclude that most likely many of the revelations that esotericism makes, such as: the existence of masters, black magicians, subtle entities, etc., are real, but the Ballards distorted these revelations to invent a lot of falsehoods that helped them manipulate their followers.

 

 
 
 
 
 
 
 
 
 

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